"Take a letter. To yourself.
"Here we go:
"I think everybody strolling the web who would click on this link below (either of them, actually) should be sent to a page where they are instructed to turn their ovens on and put their heads inside them.
"Whatever cog-in-the-wheel schmo we hire to write the copy for the webpage we should have this headline redirect to should make liberal use of his or her powers of persuasion, but it shouldn't be too difficult a task to birth prose effective in effortlessly eliminating that pool of people we're after for some reason I forget.
"Here's a first draft he or she can work from:
"I probably shouldn't be telling you this, cuz it may put me out a job, but turning your oven on, getting it real hot, and then sticking your head in there for about twenty minutes is actually better for your hair than a professional blow-drying session with Vidal Sassoon. Try it now and I promise--not only will you look your best, but you won't spend any money on blow-drying for the rest of your life!
-- Antonio, Professional Hairstylist in London, England
"With schmaltz like that--and a photo of some handsome vaguely-foreign man in a button-down white cotton shirt holding a hairdryer and smiling in front of a mirror--I bet we'd have 15% of our target demographic put-to-bed after 72 hours on the web, as long as we hit the right sites, which shouldn't be too hard.
"Phase Two, once we earn enough advertising revenue, is to buy a thirty-second spot or two during Real Housewives of Appalachia to advertise our second-generation websites--"LA's Best Places to Encounter Paparazzi" and "LA's Best Corporate Tacos", which both link to a slightly-altered head-in-oven-pitch, with the same spokesman wearing different costumes and assuming different expert roles, so we only need to kill one innocent person when we're done with all this.
"We'd pretty much sack the whole lot after two episodes, by my calculations.
"So, whaddya say, Buddy-Boy? Are we partners?
"Should we take a blood oath and get started tonight?
"Affectionately, Dick Tracy, etcetera, etcetera.
"Well, so you read the letter now, what do you think?"
_
