The Great American Mistake

Coca-Cola is America. Or so they are always telling us.

Can anybody really argue? It was invented in America, patented in America, peddled in America, and mutated into a thriving international megacorporation by generations of enterprising American businessmen over the last 125 years (happy anniversary, btw).

Coca-Cola is a potent symbol of American ingenuity, a shining emblem of American capitalism, and the perfect example of everything that is wrong about where we have come as a nation.

Fact: The syrup used by Coca-Cola bottlers (who are largely independently-owned and operated, although Coca-Cola, Inc. is a minority owner in most of them) is manufactured in the United States, the process involves spent coca leaves imported from South America, and the story is fascinating.

Fact: Foreign bottlers have the option of sweetening their country's Coca-Cola to local taste--the syrup is just the patented secret flavor and contains no sweeteners.

Fact: I buy my Coca-Cola from Mexico because they use real sugar instead of corn syrup.

Fact: Any American who tastes Mexican Coca-Cola will never go back to American Coca-Cola.

Fact: This should be phenomenally embarrassing for Coca-Cola, Inc. and yet they don't seem to care at all or have any plans to revert to using real sugar. Why would they? They are making a shit-ton of money ["Shit-ton" = 1 with 100 million zeroes after it. -Ed.] and sugar costs $0.02 more per shit-ton than corn syrup, so it makes NO sense from a corporate-bottom-line standpoint to make their beverage taste the way it used to and always should.

Fact: This is proof that American businessmen have their heads so far up their asses they only think in the short-term and don't care what customers want, only what they are willing to consume because they don't think they have a better option.

Cocaine is Good for What Ails You

  

Since everybody is always asking me about the history of Coca-Cola, here you go--courtesy of the fine folks at wikipedia:

Fascinating History In-Brief

"The prototype Coca-Cola recipe was formulated at the Eagle Drug and Chemical Company, a drugstore in Columbus, Georgis by John Pemberton, originally as a coca wine called Pemberton's French Wine Coca. He may have been inspired by the formidable success of Vin Mariani, a European coca wine.

"In 1886, when Atlanta and Fulton County passed prohibition legislation, Pemberton responded by developing Coca-Cola, essentially a non-alcoholic version of French Wine Coca. The first sales were at Jacob's Pharmacy in Atlanta, Georgia, on May 8, 1886. It was initially sold as a patent medicine for five cents a glass at soda fountains, which were popular in the United States at the time due to the belief that carbonated water was good for the health.

"Pemberton claimed Coca-Cola cured many diseases, including morphine addiction, dyspepsia, neurasthenia, headache, and impotence. Pemberton ran the first advertisement for the beverage on May 29 of the same year in the Atlanta Journal.

"By 1888, three versions of Coca-Cola — sold by three separate businesses — were on the market. Asa Griggs Candler acquired a stake in Pemberton's company in 1887 and incorporated it as the Coca Cola Company in 1888. The same year, while suffering from an ongoing addiction to morphine, Pemberton sold the rights a second time to four more businessmen: J.C. Mayfield, A.O. Murphey, C.O. Mullahy and E.H. Bloodworth. Meanwhile, Pemberton's alcoholic son Charley Pemberton began selling his own version of the product.

"John Pemberton declared that the name "Coca-Cola" belonged to Charley, but the other two manufacturers could continue to use the formula. So, in the summer of 1888, Candler sold his beverage under the names Yum Yum and Koke. After both failed to catch on, Candler set out to establish a legal claim to Coca-Cola in late 1888, in order to force his two competitors out of the business. Candler purchased exclusive rights to the formula from John Pemberton, Margaret Dozier and Woolfolk Walker. However, in 1914, Dozier came forward to claim her signature on the bill of sale had been forged, and subsequent analysis has indicated John Pemberton's signature was most likely a forgery as well.