(courtesy Box Office Mojo)
In the era where studios deliberately put out target-marketed shit chock full of hot bods, special effects, and shallow characters, then expect to recoup at least 50% of their budget from curious/duped audiences on opening weekend, before word of mouth can get around, I am pleased to bring you the following news this week:
The A-Team has yet to make back half of its production budget in two weeks on over 3,500 screens. Add in marketing costs of $5 trillion and this bitch is in trouble.
Prince of Persia cost $200 million (plus marketing) and has only reaped $80 million so far--in four weeks on over 2,600 screens. Maybe a hog-wild Iranian box office will balance America's extreme disinterest?
