Sunday, September 27, 2009

Advertising, Like Most Things, Used to Be So Much Easier

  • In the 1930s, Alex Osborn, with BBDO, made them an ad campaign, in which was included the following slogan: "The season's best."
  • The 1940s featured a magazine advertising campaign with actress Lizabeth Scott as the face, next to the slogan "RC tastes best, says Lizabeth Scott".
  • In the 1960s, Royal Crown Cola did an ad campaign featuring two birds, made by Jim Henson
  • Nancy Sinatra was featured in two Royal Crown Cola commercials in her one hour special called "Movin' with Nancy" featuring various singers in November 1967. She sang "it's a mad, mad, mad Cola... RC the one with the mad, mad taste!...RC! "
  • Royal Crown was the official sponsor of New York Mets during the 1960s, 70s and 80s. A television commercial in the New York area featured Tom Seaver, New York Mets pitcher, and his wife, Nancy, dancing on top of a dugout at Shea Stadium and singing about RC Cola... "the mad, mad, mad, mad Cola! RC, the one with the mad, mad taste! RC, RC, RC, RC...." (Commercial fades out).
  • In the mid 1970s, Royal Crown ran an advertising campaign called "Me & My RC", the most famous of which featured actress Sharon Stone delivering pizza on a skateboard. Others featured people in a variety of scenic outdoor locations. The jingle, sung by Louise Mandrell, went "Me and my RC! Me and my RC!..What's good enough for anyone else, ain't good enough for me."
  • RC was introduced to Israel in 1995 with the slogan "RC: Just like in America!"

What happened? Now it's all that complicated shit, like "Drink Coke." I yearn for the simpler times, when doctors prescribed cigarettes, wars made sense, and no meant yes.



Michael Jackson said...

Dude. Come on. It's been 12 days. We're getting bored out here.


Goodtime Charlie said...

Sorry to disappoint, but work has been that hellish. I will try to do better this week...